How to Run a Sweepstakes Campaign Right
Learn how to run a sweepstakes campaign that drives leads, stays compliant, and delivers measurable ROI across web, mobile, and...
Lastest Articles
Measuring Success: KPIs & Analytics for Promotions
A contest that gets thousands of entries might look like a win. But if those leads never open an email, never click through, and never buy, what did you actually gain? Many brands launch promotions without defining what success looks like. They chase vanity metrics like entry counts or social shares and call it a...
Gamification & Interactive Mechanics That Drive Participation
Most contests fail because they’re passive. Enter your email, click submit, and wait. There’s no excitement, no incentive to share, and no reason to come back. That’s not engagement. That’s a checkbox. Gamification changes that. It isn’t about adding flashy games just for fun. It’s about designing interactive systems that tap into how people...
Optimizing Audience Segmentation for Facebook Ads
Audience Segmentation Facebook continues to be the most profitable social advertising platform, with an average 152% ROI…but only when ad campaigns are deployed effectively. So, what’s the secret to launching a successful Facebook marketing campaign? Landing in front of the right audience. It’s that simple. You will be wasting your precious ad dollars if you are...
Upgrade Your Marketing Strategy with Google Analytics 4
Google Analytics 4 is now available with powerful new features to help brands capture more nuanced customer data across devices and the web. But there’s a catch- you have to know what the features are before you can use them to your advantage. “4 out of 5 executives say that generating insights using analytics is critical to...
Google Ads in 2020
Google Ads, formerly known as Adwords is the closest point of the sales funnel to conversion you can get. Google reports that 50% of all searches result in a physical store visit, website visit, or phone call within 1 hour of a user searching what they are looking for. As reported from a former Microsoft...
5 Quick Ways to Crush Your Traffic Goals in 2020
Getting more traffic to your website is something that all marketers have as a measurable goal. In fact, in 2019 there was 2.6 billion spent on lead generation in total. This means offline sources as well, but online is a pretty big piece of the pie. And we all know there are ways to get...
Google Tag Manager: Why Your Ecommerce Business Needs It
There are so many different platforms out there that can integrate with your ecommerce site these days that it can be difficult to keep track of them all. Yet that’s exactly what you need to do, not only to keep track of your expanding business, but to also guarantee that you’re offering the highest level...
Google’s August 1st Core Broad Update: What You Need to Know
August 2018 Google Update Google recently released another major algorithm update and it’s already set much of the SEO community abuzz. What caused this recent update, what changed, and what can you do about it? This short article will help you quickly get up to speed on the things you need to know. The most...
