Recent Posts
iman@contestfactory.com Publised a post “9 Sweepstakes Lead Generation Ideas That Work”
iman@contestfactory.com Publised a post “Emerging Trends in Sweepstakes & Contests (AI, AR, & More)”
iman@contestfactory.com Publised a post “Why Traditional Lead Generation Struggles to Hold Attention and What to Do About It”
Contests used to be simple. Collect an email, give away a prize, and call it a day. But in today’s digital landscape, that approach barely gets noticed. Modern audiences expect more. They want contests that are interactive, immersive, and personalized. They want experiences that feel less like a form and more like a game...
Learn how to run a sweepstakes campaign that drives leads, stays compliant, and delivers measurable ROI across web, mobile, and...
Launching a global giveaway is an exciting milestone for any growth team. It drives massive engagement and builds brand awareness quickly. However, the legal landscape surrounding digital promotions is complex and shifting. One small oversight can lead to heavy fines or platform bans. It can also permanently damage your brand’s hard-earned reputation. Legal compliance means more than...
Is the uphill schlep of building your brand holding you back? A value ladder could be just the thing you need to give your marketing strategy a boost. A value ladder is a series of offers that increase in price and value to incentivize potential buyers on their journey to becoming loyal customers. In a...
With all the data consumers are bombarded with on a daily basis, making sure your content gets noticed can feel next to impossible. We all know that photos and images are the most effective way of capturing viewers’ attention (humans process visuals 60,000 times faster than text!!), but how do we go about integrating them...
Digital marketing experts estimate the average American sees between 5,000 to 10,000 ads a day. These numbers could make anyone trying to create eye-catching messaging feel like a shot in the dark. But don’t lose heart, you have the power of the mind- the unconscious mind. Here are a few science-backed tricks that will have your customers...
In our previous post, we introduced the power of framing communication– spinning your messaging to make it more effective and relevant for the specific audience you’re targeting. Since our frame of reference dictates what we pay attention to, how we feel, and what actions we take, controlling how you frame your communication will control your...
The numbers speak for themselves: Every year, a higher percentage of B2B marketers experience increased followings, conversion rates, SEO, and sales revenues when they integrate videos into their marketing strategy. In fact, research revealed that 80% of marketers said that video directly helped increase their sales. So clearly you should be incorporating videos into your marketing strategy, but...
“We make meaning from the world around us by taking a limited number of facts and inferring or assuming other details to be able to make sense of things. Reframing leaves the facts alone but may well challenge the assumptions.” (Changingminds.org) Framing communication simply means creating new context or “frame” for any given situation...
It’s almost impossible to be 100% ready when a crisis hits. But if you don’t arm your staff with a clear strategy to inform your response, it will most likely be too little, too late. Or worse, you’ll end up creating a bigger disaster than the one you were responding to. Here are 5 essentials...
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