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Lastest Articles

Legal Rules Before You Launch a Giveaway

7 min read

Launching a global giveaway is an exciting milestone for any growth team. It drives massive engagement and builds brand awareness quickly. However, the legal landscape surrounding digital promotions is complex and shifting. One small oversight can lead to heavy fines or platform bans. It can also permanently damage your brand’s hard-earned reputation.  Legal compliance means more than...

How a Contest or Giveaway Can Attract Business Prospects

There are two good reasons to consider giving things away via contests, raffles and giveaways. First, these attract a lot of attention for your business because people / prospects love the idea of getting something for nothing. Second, they create fanfare that you can use to get media.   The main reason businesses hold sweepstakes and...